Profitable Ethical Business
Customer Focused, Charity Driven...
Cause-Related Marketing Business Directory

It's about Business Giving Back using Cause-Related Marketing. JointWinWin contains a FREE business directory you can register with as well as search. All registered JointWinWin businesses commit to donate a minimum of 0.8% of their gross revenue to legitimate charities. So everytime you buy from a JointWinWin business you help a good cause, you get to change the world for the better, one purchase at a time.

Plus, all JointWinWin businesses can optionally provide JointWinWin visitors a special offer on their listing

Put simply...

• You WIN, as a consumer getting great deals and special offers
• You WIN, as a business with more and happier customers
• Good Causes WIN

Business Benefits

• Businesses get more customers
  Look at the "To buy or not to buy" section below
• More customers, more sales, more profits
  No brainer - when you have more customers, you'll have more sales.
• More satisfied customers - longer lifetime value
  If your customers are happier to buy from an ethical business doing it's bit, they will stay with you longer and buy more from you - it's a matter of psychological consistency.
• Improved Employee morale
  If you have employees, their morale will be boosted knowing every little thing they are doing is helping to make a difference.
• You'll feel better
  How will you feel when you know your business is geared to make a difference and is making more sales as a result? Pretty great I reckon!
• Great PR
  Do you think you could create great PR stories with your involvement in the JointWinWin movement and your own cause-related marketing and charity initiatives? Of course you can.
• Increased credibility and trust
  Trusted third party seals make all the difference to customers - this is why you see the Visa/Paypal/Amex/BBB/Hackersafe etc... logos on sales pages. Do you think the JointWinWin brand will help your business down the line? Definitely.
• Extra sales channel
  Every mention you ever have on the internet is a way for customers to find you. The unlimited free website listings you can have give you multiple chances for customers to find you.
• Business Building Help
  As a JointWinWin business, you'll receive regular business building tips and strategies. The more money you earn, the more is raised for good causes - a true win/win situation.
• Improved SEO and Free Backlinks
  You've heard how getting backlinks to your site is key to rising in the search engines. Here's a free way to do so with "nofollow" turned off to give an extra SEO boost.
• Improved Page Rank
  Related to improved SEO - you'll get some of the beloved "Google Juice" aka pagerank transferred to your own site from the JointWinWin cause-related marketing authority site
• You're Contribution
  You're doing your bit, it's painless and you're helping to make a difference.
• Big Change from small gestures
  Any business in the world can commit to 0.8% of their gross revenue to charity - there is no excuse. This is a small gesture but add up all the small gestures of all involved and it spells big change.
• It's FREE
  Membership of JointWinWin.com and inclusion of your business website listings costs you nothing.

Consumers

If you're a consumer, you have a number of ways to find a business, and a bargain, but can you do me a favour, can you tell your friends about this:

• Click here to browse the directory
• Click here to receive Deal of The Day Email Alerts
• Click here to receive Deal of The Day RSS Alerts

If you're a business owner or entrepreneur, the rest of this page goes into more detail on how a free business directory listing will work for you.

Corporate social responsibility and cause-related marketing are initiatives many businesses are paying attention to today and for good reason, good cause alignment is great business. There are more and more studies showing how cause-related marketing is changing the behaviour of consumers.

To buy or not to buy?

Consider the following scenario. Company A and Company B have identical products and identical product offers - the same guarantee, the same price even the same levels of service. However, Company A donates a minimum proportion of everything they earn to charity, Company B does not.

Q. Which one would you buy from?

A. Company A of course - it's a no-brainer.

Companies who show they care about their customers, communities and partner businesses are the ones who will thrive in the economy of the future.

How will JointWinWin differ?

To use a mealtime metaphor - JointWinWin will deliver information which is consumable, digestible and more easy to assimilate than a simple "blog and ping" approach. Information will be delivered using an Intellibundle^TMon a regular basis from the Joint Win Win Blog: The Joint Win Win Journal.

Intellibundles are specifically designed to help you consume and learn the subject matter in as simple, fast and efficient way as possible. There will be an emphasis on understanding and mastering the fundamentals of business growth with the subject matter moving on to more advanced marketing strategies and tactics as time progresses.

Business Building Fundamentals

There are different stages of business, for example the following is a potential list of stages (there are different categorisation systems of business lifecycles around but for arguments sake, let's use the following for now):

• Seed
• Startup
• Growth
• Established
• Expansion
• Declination
• Exit

No matter which stage you are at (apart from Exit perhaps), you will be concerned with ensuring you are applying best practices in the area of fundamental business building strategies and techniques. This will be an are JointWinWin will focus on in particular to help other businesses realise their maximum potential.

It doesn't matter if you are an entrepreneur working on your own or you already have built up your business and have a number of employees, the fundamentals should never be overlooked and should be revisited frequently.

It's easy to overlook something "obvious" or indeed to get into "bad business habits" if you have been up and running for a while and even easier if this is your first time.

Crucial areas you need to consider such as the following will be covered:

• Time Management
• Work/Life Balance
• Prioritisation
• Marketing
• Motivation
• Innovation

This is by no means a complete or exhaustive list but sets the scene with where the site will go in the short term.