Kevin Riley – MAD Marketer | Cause Related Marketing

Kevin Riley – MAD Marketer

Kevin Riley MAD Marketer Kevin Riley is an Infopreneur, creating and selling information products on the Internet. He specializes in creating digital how-to guides and video tutorials.

At his Product Creation Labs – based in a sunny home office in Osaka, Japan – Kevin teaches others how to create their own information products and build successful info product businesses. Using the Internet, he reaches a clientele all over the world, and recently even held a special Private Workshop on Internet Marketing’s number one forum – the Warrior Forum.

Kevin Riley has been an entrepreneur – building and running businesses since 1977. A candle factory, game board company, wooden toy kit factory, and construction company are some of the varied companies he has run in the past. He also has an education as a Mechanical Engineer. Kevin brings to the Product Creation Labs not just solid knowledge and experience in product creation, but also a strong grounding in building business systems and marketing products.

Building his first commercial website in 1995, Kevin realized in the late 1990s that future profits lay in information products.

Always having possessed an innate ability to teach, Kevin then upgraded his skills with special training and experience at Berlitz. His Product Creation Labs clients have benefited from his ability of breaking down any complex process into easily digested step-by-step information, and he teaches this to his clients to help them improve their own information products.

In addition to all of the above, Kevin is a MAD Marketer (MAD = Make A Difference). Get on over to the MAD Marketing Free Webinars to see Kevin in action.

Here is what Kevin has to say about Cause Related Marketing:

“For me, it serves a few purposes.

One (Marketing): It does give my business a bigger meaning in the big picture of things, and lets my customers see that I’m not just some greedy capitalist – that I actually give back to the community.

Two (Motivation): It motivates me to push harder, as my profits then help others, and I feel a responsibility to provide as much as possible.

Three (Personal): It adds a lot more meaning to my business activities, knowing that we are helping others.”

You can find out more about Kevin here with his Success Manifesto

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