Cause Related Marketing

This Friday the 4th of September 2009 at 0900, I shall be kicking off a fundraising event with a difference.

As many of you may be aware, I recently had the pleasure of interviewing Dr Mani in the inaugural series of free webinars with Make A Difference marketers from around the world. Dr Mani also has launched a new book called Think, Write and Retire and he is giving 100% of all book sales to the Dr Mani Childrens Heart Foundation.

I have had a chat with Dr Mani to see how I could help out and now you’re looking at the brainchild – the #tweelogathon.

If you’re wondering why it has a preceeding # (hash or pound sign to some people), this is because it is a hashtag – a way for people on Twitter to classify what they are talking about (some people love them, others loathe them).

On the day itself, every blog post and tweet I create will be tagged with the #tweelogathon hashtag to raise awareness.

Your Help – Get The Book And The Bonuses

So what can you do?

Well, first of all you can get yourself a copy of Dr Mani’s book:

http://ezinemarketingcenter.com/thinkwriteretire/tweelogathon.htm

There is a great collection of bonuses on offer. I have also chatted with Dr Mani and he tells me everyone who buys the book will also get a copy of the Tipping The Point Business In A Box viral marketing handbook (which has a great collection of bonuses in it’s own right) You can find out more about Tippping The Point here:

http://JointWinWin.com/products/TippingThePoint

But remember – don’t buy it there, you’ll get it free with a copy of the book Think, Write and Retire.

Your Help – Twitter

• Retweet: RT @jointwinwin: Save A Child’s Life #Tweelogathon
• Send me an @reply with encouragement
• Send me an @reply with useful stories to talk about

Your Help – Blogging

Create a post about the #Tweelogathon to help raise awareness

What Will I tweet and blog about?

That’s a good question and if the truth be told, I have no clue. I will talk about everything and anything and will use my Twitter account @JointWinWin, and 3 other blogs to focus on as well:

• The JointWinWin Journal Blog (All things cause related marketing and business building
• PDQProspects.com Blog (I am reshaping this blog to talk about all things social media related
• TippingThePoint.com Blog (All things viral marketing)

So there you have it, come Saturday the 5th i’ll be a tired bunny but with your help, encouragement and assistance I’m sure I’ll be a happy bunny too.

All the best,

Tom