May 5, 2008

The JointWinWin Pre-Launch

Just so you know, JointWinWin is officially in "Pre-Launch".

What does this mean I hear you say?

Eventually, the JointWinWin business directory will be opened up to paid listings (so as to improve listing visibility at the top of search listings and category browsing). This is what constitutes the real launch of JointWinWin.

To clarify one point prior to moving on, JointWinWin business listings will ALWAYS REMAIN FREE.

What is Pre-Launch

Starting up any business takes a huge amount of time and effort as well as capital outlay. JointWinWin is no different. "Pre-Launch" to me is getting the site into "industrial strength" shape. For example, at the moment, there are over 30,000 category listings available for you to list your business web site in. And if you don't see a category you think fits well enough, I'm open to suggestions.

Pre-launch is all about positioning the site in readiness for an actual launch - this is why I have created the pre-launch competition for the first 100 JointWinWin businesses as outlined here in the pre-launch competition.

In getting the site to "industrial strength" - this also means honing the message of JointWinWin so you as an entrepreneur / business owner understand the value of the listing and also the message must be clear to consumers who visit the website looking for businesses who care about their future rather than those out to make a "quick buck".

I have put a lot of time and effort into this concept already but I am absolutely clear I have a helluva long way to go. My to-do list is huge and I know there are lots of things which need to be improved upon which is why this "pre-launch" process is so important.

I'm look for your help and your advice to help get JointWinWin into the site it needs to become.

Please give me your comments and feedback as to what needs to be improved upon and changed - contact me here.

To register as a JointWinWin business click here - its FREE

To find out all the benefits of listing as a JointWinWin business - click here

All the best,

Tom

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