The Tipping Point Missing The Point?

Perhaps you've heard of Malcolm Gladwell's book "The Tipping Point: How Little Things Can Make A Big Difference"?

Find it an interesting read?

I'm sure you did, but have you also read the research published by Duncan Watts which seems to put paid to the ideas behind this seminal piece of work?

Whether you have or you haven't, how would you like to be able to get to a point in your viral marketing campaigns when they really take off?

Well, as part of signing up to the JointWinWin Journal (as an email subscriber - click here) you'll receive a brand new report called:

Tipping The Point

In it, you'll learn

• How Duncan Watt's research has caused such controversy
• How the classic book "Influence: The Psychology of Persuasion" by Robert Cialdini has a key insight you have to know
• How the Watt's "Big Seed" marketing approach can help give reliable viral results
• 23 Step-by-step tactics forming the Tipping The Point strategy you can employ for your business

Signup now to improve your viral marketing RESULTS…

[Editor Update 02 May 2008] The eBook "Tipping The Point" is now free to download from this page (no signup required) [End Edit]